Dreaming

Melissa Prell
Sheila Allard
Written Communications
7-May-10

Dreaming

Dream Machine, you would think it would make your dreams come true. But that is not it; it is making the worlds dream come true, to be cleaner. Pepsi Cola and Kiosk Manufacturing have introduced the Dream Machine, which will help with recycling. The big blue and white machine looks like an ATM and will be placed in supermarkets, public parks, and gas stations. The Dream Machine is not going to just help the earth but also your pockets. Whenever you put something into the drop box you will have to push a few buttons and get a receipt and points will be calculated on the internet. Once you have earned so many points they can then be redeemed for prizes at the host venue or Greeenopolis.com. But it is not only good for you but also others. Pepsi Cola has agreed to donate funds from every bottle to the Entrepreneurship Boot camp for Veterans with Disabilities, a program that offers free training in entrepreneurship and small business management to post 9/11 veterans with disabilities.

According to Givmodo a gadget guide, “Pepsi hopes to increase their bottle return rate from the current 34% to 50% by 2018.” (VanHemert ) But I think it will take effect much faster. As soon as the machine gets out into the area, people are going to want to try it. I sure can’t wait to start using one. It is new, big and blue who wouldn’t want to try it out. With the economy going down and people losing their jobs people want to save money, college students can finally have a place for all the beer cans and get money for it. So I think it is going to start working well. Soon we will keep “millions of tons of plastic that will be kept out of landfills” as stated by Corporate Social Responsibility a green web site. (Rheannon)

According to Jeremy Cage, the chief of marketing is leading the company's Dream Machine initiative. Discussed how the partnership with WMI (Waste Management) will allow them to make a big mark on the nation by putting the kiosks into communities around the world. He also stated that “Sixty percent of households have access to curbside recycling, but only 12% of public spaces have recycling facilities, so when consumers are on the go, they end up tossing the bottles into the trash." (Rheannon) When I was reading this article I was amazed by that percentage. I do not think it takes that long to put something in a bin instead of out the window. When I was a child we always would collect all the cans and take them in for money and that would be our allowance. But I think kids are just getting lazier these days and don’t want to pick up their trash.

All together I think the Dream Machine is going to be a big hit. It is going to help our world and other people. Pepsi Cola has teamed up with “Waste Management, Keep America Beautiful, Entrepreneurship Bootcamp for Veterans with Disabilities, and American Corporate Partners.” (Facebook) With all these companies working together I think it is going to work out great, new jobs and saving the world how much better can you get.